Source: qhdcm.com
Translator: Yang Pengye, Proofreader: Shao Lijun
In recent years, oriented by potential problems, Shanhaiguan District is establishing and enforcing its integrated regulatory mechanism including equilibrating the tourism market and the social development, enforcing the market’s administrative regulations and laws and receiving tourists’ complaint systematically. Shanhaiguan is also focusing on increasing tourism projects, enriching tourism content, and enhancing tourism quality. By these means, the service quality of Shanhaiguan Tourism has been further enhanced, the market order has been further optimized, and tourist satisfaction has been further improved. From January to July of this year, the tourist attractions in the district received a total of 3.0139 million tourists, a year-on-year increase of 12.81%. The three main attractions - Shanhaiguan (Shanhai Pass, one of the major passes in the Great Wall of China), Laolongtou (The Old dragon’s head, the eastern terminal point of the Ming Dynasty Great Wall) and Mengjiangnv Miao (Temple of the Lady Meng Jiang) received a total of 2.0262 million tourists, achieving a ticket income of 56.6525 million yuan, an increase of 28.40% and 11.36% respectively.
In order to create a harmonious and orderly consumer environment, the district's Ancient City Management Committee, Market Bureau, Transportation Bureau, Price Bureau and other functional departments coordinate and cooperate closely to actively promote the tourism market rectification. Through a number of powerful measures, they are severely cracking down on illegal and fraudulent operations of the taxi service and reinforcing the market order of transportation. They are also intensifying market inspections and spot-checking shop owners’ business licences, in order to eliminate unlicensed and unauthorized business and promote an honest business and a mature restock inspection system. The District’s government has signed price commitments and honest business management commitments with 82 hotels and 14 parking lots. It has also published a list of the merchants who provide the most remarkable services and regularly runs a competition of “most friendly worker” and “best service crew”.
In recent years, Shanhaiguan District has spared no effort to revitalize the “night-life economy” by extending the tourism service time. Apart from developing attractions’ lighting and enforcing night-time security, it is also actively planning night-time cultural performances and tourism projects. This year, for example, a series of activities such as the 2018 Silk Road World Model Competition and the Summer Street-food Carnival were organized. Considering the city planning, activity space and traditional habits, the government is guiding dispersed small shops and booths to form commercial centres, aiming to improve product quality, highlight local characteristics and create a “Guancheng Night Market” with local goods and approachable price.