Source: Qinhuangdao Evening News,
Reporter: Li Yan, trainee reporter: Long Shuning
Translator: Yang Pengye, Proofreader: Shao Lijun
Trademarks with Qinhuangdao geographic appellations such as “Shanhaiguan Cherry”, “Lulong Sweet Potato”, “Lulong Vermicelli”, “Changli Raccoon Fur” and “Zushan Bupleurum (a herbal medicine)” will become more and more famous. Yesterday, the Municipal Food and Market Supervision Administration held a press conference. The GI trademark “Shanhaiguan Cherry” was successfully registered. The other four GI trademark applications have also entered the announcement process, which is probably making a total number of 5 marks by the end of this year.
A trademark is an intangible asset of an enterprise, reflecting the competitiveness and influence of the enterprise, and is a “passport” for the enterprise to enter the market. Trademarks are also an important embodiment of the regional economic vitality and the internal development dynamics, and are regarded as the indicator of the economic development. On June 14 this year, the “Shanhaiguan Cherry” geographical indication certification trademark was approved and registered by the Trademark Office of the State Intellectual Property Office, which means that “Shanhaiguan Cherry” is officially protected by the law, and the value of the trademark brand has been greatly improved. The cherry industry boosts the poverty alleviation with precise and targeted measures and promotes the city’s social and economic development. The successful registration of the very first GI trademark marks a breakthrough in the City’s history.