Source: Qinhuangdao Daily Reporter: Gao Yang
On August 29, 2018 (Qinhuangdao) China Outdoor Advertising Forum was grandly opened in Qinhuangdao. Huang Xinmin, deputy director of the Advertising Department of State Market Supervision and Administration Bureau, Zhang Guohua, President of the China Advertising Association, and Liu Yunfeng, director of the Provincial Administration for Industry and Commerce, etc. attended the opening ceremony. Lian Ruyan, Vice Mayor, attended the opening ceremony and delivered a speech. The forum was co-sponsored by the China Advertising Association and the municipal government. During the two-day sessions, leaders and experts from all over the country, and representatives from the advertising industry jointly studied and discussed the management and development of outdoor advertising.
The theme of the forum is “New City, New Planning, New Management, New Development”, and many experts delivered their keynote speeches on the theme of the forum. During the forum, delegates explained in detail the planning policies concerning city image construction and outdoor advertising, and discussed in-depth on how to deal with the relationship between urban development and outdoor advertising, to make outdoor advertising a city highlight, how to strengthen outdoor advertising management, and how to strengthen industry self-discipline as well as integrity management.