Source: Hebei News Net
Autumn scenery of Beidaihe. Photo by Reporter Zhao Jie
Hebei News Net, (Reporter Sun Yeda): At 6 o’clock on October 25, it was colder in Beidaihe District after an autumn rain. Mr. Liu, a tourist from Taiyuan, Shanxi, came to the beach early, set up his camera and waited for the sunrise.
In a short time, a dull white gleam was gradually spreading across horizon between the water and the sky, and with light getting brighter, the red sun rushed out, reflecting on the sparkling sea. In just a few minutes, the sun had jumped out of the water, and the rays of the morning sun glowed on the mountains and beaches, like a golden veil.
“I have been dreaming about taking the pictures of sunrise on the sea, so here I am.” Said Mr. Liu, adding that during his stay in Beidaihe, he saw not only the sunrise on the sea, but also the autumn scenery of the Lianfengshan Hill, red leaves of the Guailou Qiyuan(Fantasy Garden and Building), and ginkgo trees lined up by the road. “Beidaihe is really a beautiful place with scenes everywhere.” said he.
Since February 2016, Beidaihe District has been listed the construction unit of the first batch of “National Demonstration Zones for All-for-one Tourism ”. After three years of hard work, it won the title of the first batch of “National Demonstration Zones for All-for-one Tourism ”.
● Promoting the strategy of “Establishing the district by tourism”
“Beidaihe is a famous tourist resort at home and abroad, with three main ecosystems of sea, forests and wetlands, and more than 40 landscapes including Lianfengshan Hill, Pigeon Nest Park and Middle Beach. It has won the titles such as the first batch of national key tourist destinations, China’s top 40 tourist destinations, China’s outstanding tourist cities and so on.” said Chen Qiuhua, secretary of the Beidaihe District Party Committee and district dead, adding that the tourism is the advantage, potential and hope of Beidaihe, and takes the fundamental and leading position in the region’s industrial layout.
In the process of advancing the strategy of “Establishing the district by tourism”, the construction office of all-for-one tourism demonstration zone was established to promote the tourism work.
Tourists pose for pictures in the Guailou Qiyuan(Fantasy Garden and Building) scenic spot. Photo by reporter Zhao Jie
Beidaihe District regards tourism as the foundation of establishing the district and enriching the people, based on the reform of the system and mechanism, taking the “multi-regulation into one” as the starting point, highlighting the top-level design, strengthening the upgrading of the elements, innovating the industrial integration, and paying close attention to comprehensive management, the whole district will vigorously promote the structural reform of the tourism supply side, striving for the purpose of “everything is about tourism, everyone focuses on tourism, and every day is for tourism”, and sparing no effort for the development of the all-for-one tourism.
In the reform of the system and mechanism, Beidaihe District has found a breakthrough in system reform, adhered to the market-oriented direction, registered Beidaihe All-for-one Tourism Development Co., Ltd., and basically completed the corporate reform task of state-owned scenic spots, such as the Pigeon Nest Park, Guailou Qiyuan(Fantasy Garden and Building) and Lianfengshan Hill Park. It has inspired the vitality of the mechanism, and launched a series of innovative policies such as the free ticket for winter tourism in state-owned scenic spots, so that the potential of tourism resources is effectively stimulated.
In the top-level design, Beidaihe has implemented the concept of “multi-regulation into one”, seized the historical opportunity of the Beidaihe Area Planning and the preparation of the national land space planning, established the development orientation of the tourism industry in the new era themed with “Coast near Beijing, Health Care Resort”, and promoted the preparation of traffic planning in the peak season, the all-for-one tourism development action planning, the cultural leisure and recreation industry planning and other special planning, forming a complete all-for-one tourism planning system, which has become a powerful follow-up for the scientific development of all-for-one tourism.
● Significant improvement in environmental quality
On the morning of October 25, in the Lianfengshan Hill Scenic Spot, the environment was elegant with the view of mountains and sea, you could climb the mountain and explore the forest. Seen from the top of the mountain, the vegetation were lined up on both sides of the roads in Beidaihe District .
“Now the smog is getting less, and I would like to go for morning jog as much as I can.” said Ms. Guo, who lives in Beiling Community in Beidaihe District, adding that in recent years, the environment here has changed significantly. “Blue Sky Campaign” and “Clear Water Campaign” has made a good environment.
“Beidahe insists on creating a national-level demonstration zone with a green and pleasant tourist environment and for the integration of tourism industry, providing a comfortable and pleasant experience for the citizens and tourists.” said Chen Qiuhua, adding that Beidaihe District will take it as the priority to optimize and beautify the natural ecological environment and refine the urban landscape environment, establish the green brand of “landscape ecological garden, artistic fine garden, and human urban garden”, adhere to the concept of “industry integration + business innovation”, and further promote the integration of tourism, exhibition, sports, research, festivals and rural revitalization, and the comprehensive driving force of tourism has been fully stimulated.
In recent years, Beidaihe District has implemented projects such as clearing coal-fired boilers, clean heating renovation, and comprehensive improvement of rivers into the sea, and continuously improved the natural ecological quality. The quality of seawater has reached the best level in history.
Improve the urban landscape environment. Beidaihe District adheres to the refined urban landscape concept of “everywhere is fine, exquisite, and wonderful”, and has finished renovation and upgrading projects of building surface and business plaques in 48 communities according to the standard of “unique style for each street, unique design for each store, and unique logo for each shop”, and reproduces the charm of the “Universal Architectural Museum” in the past.
Promote the integration and development of the tourism industry. Beidaihe District has co-organized the Conference on Tourism Development of Hebei for 2 consecutive years, hosted the first Conference on Tourism Development of Qinhuangdao, co-organized the Qinhuangdao International Marathon for 6 consecutive years, hosted the Beidaihe Spring Festival Lantern Festival for 7 consecutive years, undertaken the Triathlon for 13 consecutive years, and hosted International Roller Skating Festival on May Day for 15 consecutive years, which entitled it “Roller Skating Capital of China” and “World Roller Skating City”. The brand effect of series of festival activities and sports events are prominent, which has become an important way of lengthening the peak season and pulling the off-season.
Promote the all-for-one tourism. Beidaihe District actively cultivates the home stay industry to benefit the people. More than 200 high-end boutique home stays have flourished, which drives more than 2,000 traditional home stays to be upgraded year by year. It has been elected as the “National Demonstration Zone for Home Stay Industry Development”, and the tourism has become the main channel for residents to increase their income.
●Comprehensive upgrade of travel services
“The Jieshi Mountain stands tall, facing the vast sea in the east. The mountains and sea complement with each other, you will feel the world is smaller when you are on the top of the Mt. Tai, and the sea is smaller when you are on the top of the Jieshi Mountain.” the large-scale live performance Langtaosha · Beidaihe performed in this summer attracted the tourists at the Biluota Bar Park.
This kind of large-scale live performance is a useful exploration for the construction of the leading area of quality tourism products in Beidaihe District.
Chen Qiuhua said that in the construction of the leading area of quality tourism products, Beidaihe District adhered to the working principle of “no expanding the scale of production, focusing on the quality improvement of connotation”, and steadily promoted the transformation and upgrading of traditional scenic spots.
The new landscape and high-quality format of the Pigeon Nest Park, which has been upgraded according to the 5A standard, has been favored by tourists. The daily reception volume of visitors has been continuously set to a record high. The Bird Museum ranks among the top museums in the world. Lianfengshan Park was successfully elected as the 5th 4A scenic spot in the district. The bathing beach upgrade project has been implemented, and it has become a model for the implementation of the “Bay-chief System” in the city. The night tourism economy is soaring, the night tour in the Pigeon Nest Park, and the light and shadow art festival in the Guailou Qiyuan got successful, the Food Street in Hongshi Road and 725 Art Block are very popular among tourists...
In the construction of the leading area for the tourism service supporting and tourism market management, Beidaihe District adheres to the principle of taking hardware upgrade as the basis, the service upgrade as the guarantee, and the quality upgrade as the core, to fully promote the tourism infrastructure construction, the tourism market governance, and the tourism format.
Beidaihe District has solidly promoted the “toilet revolution”, invested more than 30 million yuan to renovate more than 100 toilets for the full coverage. It invested nearly 800 million yuan to implement the summer traffic decontamination project, and opened many fast-tracks such as the Airport Expressway, the Western Expressway, and the Ninghai Avenue. The tourist buses in the style of the Republic of China have connected the whole tourist attractions, the convenient tourism traffic net has been basically formed. It improved the layout of tourism logo guides and consulting services, volunteers and red workers are ready for help everywhere in the city, the tourist service system of “transport hub - tourist attractions - service stations” is basically complete.
Aiming to crack down on the illegal activities in tourist city, it has implemented 21 regulations on urban management and 13 regulations on honest management, innovated the comprehensive law enforcement mechanism of the tourism market, established a comprehensive law enforcement team by the departments of tourism, urban management, municipal supervision, and health supervision. The officials of county level are appointed in certain areas to carry out the joint law enforcement and environmental sanitation management of the tourism market order, and severely rectify all kinds of violations.
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