Source: Hebei News Network
Hebei News Network, January 14 (Reporter Sun Yada): Today, the opening ceremony of “marking in Qinhuangdao” 2020 large-scale network promotion on winter tourism and the “Tik Tok Online Celebrity Marking Places in Qinhuangdao” was held. Nearly 300 people including the leaders of the Qinhuangdao Municipal Party Committee and Municipal Government, the Publicity Department of the counties and districts, the Internet Information Office and the relevant municipal units, the key national websites and some new media platforms, the scenic spots in Qinhuangdao, representatives of Internet users, and media reporters attended the event.
On January 14, the opening ceremony of “marking in Qinhuangdao”2020 large-scale network promotion on winter tourism and the “Tik Tok Online Celebrity Marking Places in Qinhuangdao” kicked off. Photo by reporter Sun Yeda
Qinhuangdao City has held a special network publicity activity during the National Day in 2019, launching the challenge competitions online, and setting up marking places offline, to fully display the solemn and warm National Day atmosphere and well-operated tourism format in Qinhuangdao City. Driven by the activity, Qinhuangdao received a total of 3,995,200 tourists during the National Day, 24.68% up year-on-year , and realized tourism revenue of 4.365 billion yuan, a year-on-year increase of 22.16%. The siphon effect of the activity was the most successful, and the potential of the Qinhuangdao as an online influential city was effectively explored.
In 2020, the Network Information Office of Qinhuangdao Municipal Party Committee launched the “marking in Qinhuangdao” 2020 large-scale network promotion on winter tourism in conjunction with China Net, Today’s headlines, Tik Tok, Hebei News Network, Great Wall News of Hebei Network and other key online media and new media platforms to promote the development of the winter tourism industry in Qinhuangdao, fully display the new routes and new products of the winter tourism, leverage new growth poles, and enhance the new image of Qinhuangdao as an international health care tourism city.
Activities such as Winter Olympics—Happy Sports, Food—Happy New Year, Winter Scenery—Dream Ice and Snow, Intangible Heritage—Beauty of Culture will build international, high-quality, and distinctive new media promotion system, to fully display the unique scenery of Qinhuangdao in winter, improve the winter tourism market, and enhance the happy experience of the citizens.
In recent years, Qinhuangdao City has created “five major areas of ice and snow fitness and leisure sports” like Tiannv Town, Laojunding, and Bancheng Town, operated 16 outdoor ice and snow sports venues such as Ziyunshan and 4 ice and snow sports experience centers, and prepared a series of national ice and snow activities including snow sculpture art festival, snow and ice car rally, and snow and ice carnival, so that people can enjoy ice and snow activities.
Qinhuangdao produces delicious foods such as crabs, mantis shrimp, clams, scallops, Haidilao Hot Pot, grilling cooking, barbecue, Shanhaiguan Hot Pot, Beidaihe Yang Sausage, Shanhaiguan Sitiao Steamed Buns, Changli tofu, and Boluo Pie, Qinglong tofu, Qi’s Dumplings, ice bars, ice restaurants and other ice and snow snacks, as well as various time-honored snacks from all over the country, you can feast on the tasty food here.
Qinhuangdao organically integrates the Great Wall culture, intangible heritage culture, folk culture, and red culture, and continuously explores, polishes, refines, and improves the experience effects such as “catering, accommodation, traveling, tourism, entertainment, and shopping”. The activities such as 3rd Shanhaiguan Ancient City Annual Expo, the 8th Beidaihe Spring Festival Lantern Show, Celebrating the Spring Festival at the Foot of the Great Wall, and the Wanghangou Spring Festival Folklore were held so that people can feel the unique culture of Qinhuangdao.
The participating media will launch their own routes according to the different characteristics of Qinhuangdao City, so that the ice and snow sports and winter tourism in Qinhuangdao will release unlimited passion, and the resources of mountains, sea, passes, cities, lakes, springs and wetlands will be amazing with their beauty.
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