Source: The Great Wall Network
The opening ceremony of Media Convergence Center of Qinhuangdao Economic and Technological Development Zone. Photo by correspondent
Qinhuangdao (The Great Wall Network / Reporter Li Xingshuang, Zu Di, correspondent Duan Jingyu, Yao Bin, Wang Bingyuan)-- On the morning of July 15, the Media Convergence Center of Qinhuangdao Development Zone was unveiled and the converging media matrix was launched, marking that the development of the press media converging in the development zone has entered a new stage, which will improve the development of journalism in the development zone.
Liu Xuebin, member of the Standing Committee of the Municipal Party Committee and secretary of the Party Working Committee of the Development Zone, attended the opening ceremony. Su Jingwen, director of the Development Zone Management Committee, delivered a speech at the ceremony, and Chen Yongfu, deputy director of the Management Committee presided over the opening ceremony.
Media representatives from the province and the city, leaders of government departments of the development zone, towns and sub-districts, organizations, and directly affiliated enterprises, and staff of the Media Convergence Center participated in the opening ceremony.
Liu Xuebin, Su Jingwen, and Hu Yanzhong, vice minister of the Publicity Department of the Municipal Party Committee, unveiled the plaque for the Media Convergence Center, and granted plaques of Sharing Alliance Workstation of the Media Convergence to Bohai Town, Zhujiang Road sub-district, Huanghe Road sub-district, Tengfei Road sub-district, and Chuanchang Road sub-district.
In his speech, Su Jingwen said that the establishment of the Media Convergence Center is a great gratification of publicity, ideology and culture in the development zone, marking the achievement of implementing the spirit of the National Publicity and Ideological Work Conference, carrying out the deployment of the provincial and municipal converging media construction, and promoting the integrated development of media. The operation of the Media Convergence Center is one of the important measures of the development zone working committee and management committee, to follow the trend of the all-media era, deeply develop the media integration, consolidate the mainstream ideological and public opinion position, and comprehensively improve the level of news and publicity work. It is of great significance to promote the development zone, and open up the “last kilometer” of grassroots governance.
He urged all workers in the Media Convergence Center to take this opportunity to firm up their political direction, keep their mission and tasks in mind, tell stories about the development zone with their passion, and write good articles about the development zone with their hearts, so as to gather a strong spiritual force to promote the high-quality development of the entire region, spread voice and image of the development zone to the city, the province, or even the country, and strive to create a first-class converging media brand in the city and the province.
Command and dispatch hall of the Media Convergence Center, Qinhuangdao Economic and Technological Development Zone.
Photo by correspondent
After the unveiling ceremony, the guests visited the command and dispatch hall of the Media Convergence Center, listened to the reports from the journalists on the construction of the Center.
Command and dispatch hall of the Media Convergence Center, Qinhuangdao Economic and Technological Development Zone.
Photo by correspondent
The Media Convergence Center in the development zone sets up organizational structure and business processes with integrated thinking, establishes the Media Convergence Center editorial committee as the center of all-media publicity management, and organizes the interview center, the visual center, the publishing center, and the liaison department to carry out the press work. Based on the “Jiyun” platform, a “central kitchen” was built to break the traditional pattern of independent news planning, collecting, editing, and distributing of newspapers, television, and new media, so as to coordinate the press work.
In terms of the converging media business format, the Media Convergence Center of the Development Zone implements the mobile-first strategy, and takes the mobile clients such as “Jiyun Qin Kai Media Convergence” and “Pursuing Dream in Qinhuangdao” as the lead, to actively expand new media platforms, and build the all-media matrix combining newspapers, TV, and WeChat groups, to realize online and offline integration, internal and external publicity linkages, and build a converging media business format with multi-form collection, multi-platform sharing, and multi-channel distribution, so as to constantly enhance mainstream public opinion, and spread the Party’s voice to the people.
The topic selection meeting held by the editorial committee.
Photo by correspondent
In the construction of the Media Convergence, the development zone highlights the functional positioning of “news + government affairs + service”, and has built a county-level Media Convergence center with high standards, and officially put it into operation. Supported by advanced technology and with the construction of a central kitchen as the core, the Media Convergence Center fully integrates newspapers, TV and new media resources, integrates media resources, innovates systems and mechanisms, strengthens content production, expands service areas, and strives to build a mainstream public opinion position, an important window for the external promotion of the regional business environment, and a comprehensive platform for serving the grassroots. At the same time, it strengthened the construction of “dual matrix”, created a publicity matrix of 20 Media Convergence platforms, set up shared alliance workstations in towns, sub-districts, sectors and leading enterprises in key industries, and built a communication matrix covering the entire region, to provide strong all-media support for the development zone to achieve high-quality, sustainable and rapid development.
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