Source: The Great Wall Network
A network influencer promotes characteristic agricultural products of Qinhuangdao through online and offline activities. Photo by Cao Jianxiong
The Great Wall Network (Reporter Wu Peijian, Correspondent Liu Shijie, Cao Jianxiong)--On November 7, the online and offline promotion and docking activities of Qinhuangdao brand agricultural products kicked off, which was guided by Hebei Agricultural Brand Construction Center, and hosted by Qinhuangdao Agriculture and Rural Bureau, aiming to strengthen the interactive docking of online and offline sales of agricultural products, build a platform for docking and cooperation between e-commerce and agricultural enterprises, develop the market for high-quality agricultural products, improve the reputation of Qinhuangdao’s brand agricultural products, and assist the poverty alleviation through the online and offline promotion, livestreamings, and offline displays of agricultural products.
Citizens buy characteristic agricultural products. Photo by Cao Jianxiong
30 Internet celebrities promoted 120 special and high-quality products from 25 enterprises through livestreaming in 10 webcast rooms, and 46 brand agricultural enterprises from Qinhuangdao City exhibited and sold their products. The Bureau of Foreign Affairs and Commerce of Qinhuangdao City led 33 supermarkets to negotiate with these enterprises.
In recent years, Qinhuangdao has focused on creating the business card of “Coming to Qinghuangdao, your health will never fall”, and strengthening the production and brand of healthy agricultural products. The amount of pesticides and fertilizers used in Qinhuangdao has reduced for 5 consecutive years. The establishment of a demonstration zones for zero use of chemical pesticides were built in Shanhaiguan District and Beidaihe District. 50,000 mu of cherries in Shanhaiguan have all been pollinated by bees, and rated as a national green prevention and control demonstration zone for crop diseases and insect pests. Lulong County, Changli County, Qinglong Manchu Autonomous County, Funing District and Beidaihe District were rated as national and provincial agricultural product quality safety counties (districts). The number of green and organic agricultural products in the city has reached 82 and 17, respectively. Shanhaiguan cherry, Changli Fur, Dry Cucumber, Meiguixiang Grape, Dry Red Wine, Lulong Sweet Potato, Qinglong Atractylodes, and Funing Pig were selected as “Regional Public Brand of Hebei Agricultural Products”, and Changli Wine ranked the top ten high-end regional brands in Hebei province. The development pattern of modern agricultural brands led by regional public brands of agricultural products, supported by corporate brands, and focused on product brands has taken shape in Qinhuangdao City.
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