According to the finalist of the 2020 China Excellent Industrial Design Awards, 72 industrial design works from Hebei Province were selected, including 21 from Qinhuangdao Sino-Swedish Design Park, a park with the most shortlisted works in Hebei Province.
A famous coastal city as the “window” of China's reform and opening up, a Nordic design capital of “Scandinavian style”, though far away from each other, the common pursuit of innovation and creativity, green and low carbon has brought them together.
“Combination of Sweden’s design power with Qinhuangdao’s manufacturing industry, a starting point to the world.” This is the dream of Qinhuangdao Sino-Swedish Design Park, the first international industrial design park carrier in Hebei province, which was established in 2018. It is a design park that integrates office, reception, display, and design experience spaces, jointly created by Qinhuangdao municipal government, Hebei Industrial Design Innovation Center, Shenzhen Industrial Design Industry Association, and Shenzhen Zhongfen Design Park.
At present, the design park serves 7 industrial parks and more than 320 manufacturers in Qinhuangdao city, fully stimulating the city’s industrial design innovation capabilities, promoting more than 60 design cooperation of marine food, Xiandao Brewing, Pengyuan Electronics, Express Glass, Neat Smart, Green Environmental Protection, and Laibao New Energy, etc., organizing enterprises in the park to participate in domestic and international design competitions, and being awarded 10 prizes, which hit a new record in professional design awards in Qinhuangdao city.
Build a new design pattern
The China Excellent Industrial Design Award is the sole national award in the field of industrial design in China, which has attracted much attention.
What is industrial design? Does it design objects or solve problems? What changes does it bring to enterprise production? What does it have to do with our daily life? On November 4, we went to the Qinhuangdao Sino-Swedish Design Park, which is located at No. 1 Hebin Road, Haigang District, to find the answers.
The characters “A Starting Point to the World for Design” carved in the gate wall are simple and powerful. Fifty villas of Nordic style stand close to the quiet and romantic blue coastline, showing the international quality.
Qinhuangdao City has issued 20 preferential policies to support the development of industrial design, promote business models such as “design + brand” “design + technology” “design + culture”, and create a “design +” industrial chain, so as to improve the products with high quality and high added value.
“With industrial design as the engine, we have invited design experts at home and abroad, and introduced well-known design institutions from Sweden, Finland, Shenzhen, Beijing, and Qinhuangdao. We hope the Sino-Swedish Design Park would impress the whole world in industrial design, because we provide all the solutions.” Meng Yulong, general manager of the park, was excited with joy.
Industrial design empowers the enterprise with high-quality brand.
Pottery exhibits. Photo by Li Duo
Qinhuangdao I-Taoqi Industrial Design Co., Ltd. receives the most awards in this election, the industrial water treatment and energy-saving environmental protection equipment designed by I-Taoqi for Qinhuangdao Laite Fluid Equipment Manufacturing Company reduces product operating costs by 10% every year with the dry-wet combined cooling structure, which increased the company’s operating income in 2019 by 30% year-on-year.
“Industrial design focuses on product optimization and upgrading, improving the industrial level, and enhancing product competitiveness. At present, it pays more attention to human experience, which involves a comprehensive consideration about the entire process of manufacturing, circulation, use, and recycling.” said Yang Nianwen, a professor and dean of the Industrial Design Department of the Machinery and Art College of Yanshan University, and CEO and chief designer of I-Taoqi Industrial Design Co., Ltd.,” Industrial design has unique development advantages in Qinhuangdao. It radiates to Beijing, Tianjin and Hebei, and connects Liaoning, Jilin, and Heilongjiang Province, which is good for accelerating the integration, cooperation, and innovation of industrial design and Hebei’s manufacturing industry. Industrial design talents cultivated by universities such as Yanshan University meet the demand of the society. All these make the development of industrial design in Qinhuangdao quite potential.”
Egypt’s Dane Electronics Algeria Co., Ltd. has conducted a long-term cooperation with Qinhuangdao Diteming Technology Co., Ltd. for the research and development of LED lighting design products; Shanghai-based Tuzhi Design cooperates with Qinhuangdao Zhongbei Huaqi for the top domestic roller skating brand “Huaqi”; Kaipu Glass has developed the “Flower of Paris” series for wine companies... Up to now, many international advanced design companies have settled in, including Swedish Design House, Kukkapuro Art Museum, and Karim Rashid Studios, etc., and a new design pattern has initially appeared.
Preferential policies for the brand
Qinhuangdao municipal government and the Municipal Bureau of Industry and Information Technology have offered preferential policies to attract top design companies, including “three-year rent-free” “government subsidies” “resource docking” and “award declaration”, etc. In addition, there are meeting rooms, printing rooms, negotiation areas, leisure areas and other supporting spaces in the park for design companies and teams. Some international high-end brand activities are held regularly such as design festivals, lectures, forums, matchmaking meetings, road shows, and exhibitions, to promote local enterprises to increase their awareness of design innovation, and create value together with the design companies.
At present, the first phase of the project has attracted a total of 29 well-known design and innovation institutions and brands at home and abroad, and the second phase will soon be completed.
Industrial design is not far, and it is always around us. The simple-shaped Xiaomi appliances, interactive home robots, strange-shaped glassware... In the exhibition hall of the park, many daily necessities full of design sense attracted our attention. The “Works Exhibition of Golden Reed Industrial Design Award” was held here, and tens of thousands of people felt the charm of industrial design with offline visits and online sharing.
“Industrial design is to make the product useful, adorable, and convenient. What we are doing is actually icing on the cake.” said Professor Wang Nianwen, adding that this is very important, because the key to product innovation is achievement transformation. How to make good products better recognized in the market? How to make our products enter and gain a competitive advantage in the international market? What we have done is an indispensable booster.
These shortlisted designs of Sino-Swedish Design Port for the “China Excellent Industrial Design Award” boost confidence and inject impetus into the development of the industrial design in Qinhuangdao, among which there are large-scale production equipment such as high-pressure grouting machines and vacuum coating machines, as well as small daily necessities such as plastic-sealed trash cans and replaceable bicycle inner tubes.
The three series of products designed by I-Taoqi Industrial Design Co., Ltd. for the Green Environmental Protection have unified the brand style of the series products, which is a successful example of the integration of technology, art and brand concepts. The 15L large-capacity red wine bottle designed by Cape Glass Products Co., Ltd. breaks the foreign technology monopoly and meets the demand for large-capacity red wine bottles in the high-end market such as Changyu. Industrial design is playing a powerful role in promoting the development of various production sectors.
Create new tourist resort
In the past two years, the park has cooperated with eight universities, including Yanshan University, Beijing Jiaotong University, Hebei Normal University of Science and Technology, Qiqihar University, and Hebei University of Technology, to build an industrial design training base, and has trained more than 900 professional talents.
The park launches job fairs to attract college graduates and overseas students to work and start business in the park. South Korean students have successfully created the brand “Weili Design”, and 12 design talents employed in Beijing, Shenzhen, Guangzhou and other places have returned to the park.
8 enterprises in the park participated in the Shenzhen Industrial Design Exhibition, China Industrial Design Exhibition, Hebei International Industrial Design Week, showing the innovative development achievements of Qinhuangdao City, and stimulating other enterprises to go out and learn from global excellent design concepts. The park has established connections with Tangshan, Chengde, Harbin, Anshan, and Shenyang, encouraging design companies to provide design services to northern Hebei and Northeast of China. At present, the cooperation between the park and Harbin Zhongmi International Packaging City has basically been settled, and they will work together to polish the Heilongjiang grain brands. The influence of Qinhuangdao’s industrial design has gradually expanded, and the geographical advantages of Northeast Asia have been continuously highlighted...
The park also takes “bringing in and going out” as its core, building a pattern of external development that is deeply in line with the world. Under the leadership of Hebei Industrial Design Innovation Center, they visited Finland, Sweden, and Japan, focusing on investment cooperation in Northern Europe, Japan and South Korea, and have established cooperative relations with 5 Swedish design agencies.
The park extends the industrial design chain, to attract more talents and gather the intelligent power for the development of the city.
Walking in the park, you may choose to watch design exhibitions, experiencing the cutting-edge technology of the laboratory and feeling the charm of the combination of design and technology, or just sit in a book bar, reading by the window, and relaxing yourself with a cup of coffee. It will be romantic and cozy.
According to the unified planning of the park, the second floor of each villa is used as the office area, and the first floor is the exhibition and experience area open to the public. The park has been planned to become a cultural tourism town, holding fairs and shopping festivals.
“I believe that in the near future, our park will become a new tourist resort, a charming landmark with complete functions, in addition to the enchanting seaside scenery.” Meng Yulong said with confidence.
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