“We deliver over 3,000 parcels during the selling season, at most 400 a day.” said Tian Li, a deliveryman of express service company at West Nanhai Road, Shanhaiguan District, “In recent years, the cherry delivery service in Shanhaiguan District has doubled.”
The cherry industry is a characteristic industry in Shanhaiguan District, Qinhuangdao City. The Cherry Industrial Park is located in the northern part of Shanhaiguan District, covering an area of 30,000 mu, with an annual yield of more than 20,000 tons and an output value of 400 million yuan.
Shanhaiguan District foster local talents to develop the cherry industry, and invite experts from Beijing and Shandong to promote new varieties with high quality and good marketability, building a talent chain with the industry chain, and improve the industry chain in turn.
They have vigorously developed the “cherry economy”, making it one of the effective paths for rural vitalization, and benefiting the farmers.
A farmer takes care of her cherry trees in a greenhouse in Shanhaiguan District on March 19.
Supported by favorable policies, Shanhaiguan District developed cherry industry in more than 50 villages of 3 townships, in accordance with the principle of integration and cooperation, trained 192 village officials, and invested 68.5 million yuan in the infrastructures, water conservancy facilities, fruit juice deep processing production lines, regional public brands and overall improvement of the surrounding environment.
A 2,000-mu demonstration base was built based on Qinhuangdao Linhai Ecological Agriculture Co., Ltd. and Qinhuangdao Shanhaiguan Shihe Cherry Professional Cooperative, providing refined scientific research services for experts in the region.
Workers are sorting out cherries delivered by farmers to Annongda Cherry Cooperative in Shanhaiguan District on June 10.
Experts were invited from Beijing University of Chemical Technology and Yanshan University, fostering local talents, boosting rural vitalization, and promoting the coordinate development of Beijing-Tianjin-Hebei region.
They conducted research and application, training natives for rural collective economic organizations and rural vitalization.
At present, Shanhaiguan District has established cooperative relations with more than 20 colleges and universities such as the Chinese Academy of Agricultural Sciences and the National Agricultural Technology Extension Service Center.
To boost the rural revitalization and give full play of the advantages as the major cherry producing area in northern China, Shanhaiguan District has converged cherry industry with picking, tourism, catering, entertainment, and deep processing, created platforms with Hebei (Qinhuangdao) Cherry Industry Technology Research Institute such as “talents + leading enterprises + farmers” “talents +professional cooperatives + farmers” and “talents + finance + circulation”, promoting the development of cherry planting ad research, sharing the results, and realizing the integrated development of the primary, secondary and tertiary industries of the cherry.
According to statistics, in 2020, the annual yield exceeded 20,000 tons, output value reached 400 million yuan, tourism revenue was nearly 60 million yuan, and 400,000 tourists were received.
Shanhaiguan District has focused on expanding online sales channels, such as Buy Together, selling cherries to Shanghai and Fujian , with annual online sales of up to 60 million. Yuan.
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