Source: Qinhuangdao Daily
On the morning of February 25, Meng Xiangwei, secretary of the Municipal Party Committee, went to Haigang District to inspect the development of tourism commodities. He stressed that as the basic industry, the first industry and the leading industry of Qinhuangdao, tourism, especially tourism products, have great potentials. We must continue to exert strength on the supply-side tourism products to continuously improve the quality of tourism products to meet the 62 million tourists’ demands for high quality, to enhance the contribution of the tourism industry to the city's economy, to promote the high-quality development of the city's economy with the high-quality development of tourism, and to lay a solid material foundation for building a strong coastal city.
On the morning of February 25, Meng Xiangwei, secretary of the Municipal Party Committee, went to Haigang District to inspect the development of tourism commodities.
Photo/Reporter Li Li
Junding Glaze is one of the top ten enterprises across the country. Relying on the ancient sintering method, the company combines the unique expression and rich cultural connotation of glazed glass, and the products have won medals in the National Tourism Commodity Competition many times. Meng Xiangwei has conducted in-depth exchanges with business leaders and art directors to encourage them to absorb nutrition from the 5,000-year excellent Chinese traditional culture, pinpoint the customer base, create high value-added artworks, and developing the products that will be handed down from age to age. Qinhuangdao Gift Flagship Store and Yaxin Tourism Commodity Incubation Base are subsidiaries of Jihong Economic and Trade, in which there are more than 1,000 kinds of tourism products in eight categories, representing Qinhuangdao regional characteristics of seafood, leisure food, cultural and creative products, intangible heritage products and local products, attracting many tourists and local citizens. Focusing on the research and development, production and investment of tourism products, the incubation base has formed a comprehensive business development such as product positioning, brand story, visual design and trademark registration and so on, providing professional assistance for brand building and product upgrading for the city's tourism commodity enterprises. A number of folk artists have settled here to develop products, most surprising one among which is the “Island Suit” in Qinhuangdao Gift Flagship Store. The “Island Suit” is embroidered with the tile pattern, which is beautiful and full of Qinhuangdao local characteristics.
Jinding Food Street has 25 specialty high-end food and beverage outlets and 3 bakeries. Meng Xiangwei walked into the stores to understand the current situation of the operation and asked their difficulties. He said that food is the first among the six elements of tourism. “If you want to keep the heart of the tourists, you must keep the stomach of the tourists first.” said Meng. Food is an important part of making tourism “sustainable.” It is necessary to explore the local special food of Qinhuangdao, string together the “Gourmet Pearls” scattered among the civilians, carefully improve, create, and introduce more dishes, so that the taste of Qinhuangdao leaves an indelible mark on the tongues of tourists. We should focus on the introduction of food from other places. Every kind of snack and food in other places has its own cultural heritage and loyal fans. It is necessary to strengthen cooperation with famous restaurants in Beijing, Shaanxi and Sichuan to make Qinhuangdao a city of food. A Qinhuangdao map of special food should be drawn for the convenience of tourists.