VI. Leisure Tourism
(1) Present Situation
Qinhuangdao has rich tourist resources such as mountains, seas, passes, historical town centers, lakes, hot springs, wetlands with a profound historical and cultural background and the unique ecological environment. It is among the first group of excellent tourist cities in China and the leading city of tourism development in Hebei province. In order to build an international coastal leisure and holiday resort, we will spare no efforts in turning the tourism industry of Qinhuangdao from low-end to high-end, from quantity growth to quality growth, from local tourism to ingregional tourism.
(2) Development Direction
With a view to building a center of international coastal leisure and vacation, we shall further strengthen the concept of "grand tour" and "multiple attractions", cultivate high-end business and carry out a series of middle- and high-end tourism projects rationally, and make efforts to create "three major leisure tourism zones" in Qinhuangdao (Bigger Beidaihe Coastal Resort, Shanhaiguan and Northern Mountain Area with Mountain Ecological Area Along The Great Wall, Changli-Lulong-Funing Wine Culture Leisure Area).
We shall accelerate the cultivation of new tourism formats, strengthen the cross-boundary integration development concept of "tourism +X", and focus on cultivating the tourism formats of health and fitness, wine leisure, cruisers and yachts, sea fishing, hot spring vacation, fun ice and snow sports and other high-end characteristic, extend the tourism industrial chains, and thus form a new pattern of four-season tourism.
We shall build the core brand of coastal tourism, adhere to both "blue-ocean-and-golden-sands-attract-the-tourists" and "experience-and-consumption-retain-the-tourists", improve the quality of scenic spots, develop a group of new coastal tourism projects, such as yacht industrial base, marine cultural theme park, international cruiser port, and promote the building of Beidaihe New District to become the best coastal leisure tourism destination in northern China according to the international first-class standards.
We shall develop mountain tourism resources, make use of the rich landscape resources in the northern mountainous area, improve the popularity of the existing scenic areas, improve the conditions of the infrastructure, and vigorously develop the outdoor leisure and sports fitness and other tourist products, which will be an important supplement and extension for the coastal tourism.
We shall explore the connotation of cultural tourism, make full use of Qinhuangdao's historical culture, the Great Wall culture, folk culture, red wine culture and other resources, improve the management, enrich the cultural connotation, create exploration tour of historical celebrities and famous historic places and other tourist attractions, and cultivate the cultural features and charms of Qinhuangdao.