Source: Qinhuangdao Evening News
In recent years, the leisure agriculture of Qinhuangdao has become the “new engine” of modern agricultural development, which has developed into large-scale sector with various forms, such as Shanhaiguan Cherry Festival, Funing District Yellow Peach Festival, Lulong Grape Festival, and the upcoming Qinglong Chestnut Festival. Leisure agriculture, as a new form of consumption and important livelihood industry, is playing an active role in promoting agricultural efficiency, farmer’s income, and rural prosperity and stability, and so on.
Practice has proved that the development of leisure agriculture and culture tourism can fully develop agricultural resources, adjust and optimize the industrial structure, extend the agricultural industrial chain, promote the development of rural transportation, catering, accommodation, business and other services, promote the transferring employment of rural labors, and increase farmer’s income. It can also promote the exchange of exchange of people, information, technology and ideas in urban and rural areas, strengthen urban support for rural areas and agriculture, and achieve coordinated urban and rural development. It can be said that leisure agriculture and rural tourism are the bridge connecting cities and rural areas, which promotes the construction of the beautiful countryside and of urban-rural integration, and meets the needs of the urban tourists.
Although the prosperous leisure agriculture can greatly increase farmers’ income and meet the needs of urban residents to travel around and get close to the nature, the fierce competition makes the owners increasingly stressed, the contents of the programs are getting the same which weakens tourists’ interest in leisure travel. Therefore, the development of leisure agriculture needs to highlight their own characteristics.
Special charm makes one attractive, so does the development of leisure agriculture. It is necessary to consolidate the advantages and features to continue to attract tourists, while developing and introducing distinctive programs, so that tourists will not be tired of the old programs, for example, the measures to present birthday surprises, treasure hunt, awards, lotteries, and well-designed parent-child activities, etc. are good options.
The experience of tourism is ultimately the perception and experience of cultural characteristics. It is an important aspect of leisure agriculture development to inject local folk culture, customs and various cultural elements into leisure agriculture, attract tourist with culture, and offer special human experience. Because of the great differences in folklore and culture between urban and rural areas, it will be better for the development of leisure agriculture to spread new, interesting, scientific and practical agricultural knowledge to tourists through various means such as setting up signs, broadcasting special topic films, and on-site explanations by technicians.
Of course, expansion in all directions is also a good way. For example, the owners of the leisure agriculture can establish long-term contacts with primary and secondary schools and even universities in the city to set up the extracurricular social practice base for these schools, or set up markets selling special high-quality agricultural products in the city for those who have the intention of eating fresh fruits but can not go picking in person due to the shortage of time or energy, so that the leisure agriculture can achieve sustainable development with higher benefits from the reputation.
International Channel
http://www.qhdnews.com/en/index/
International Channel Mobile Client
http://www.qhdnews.com/en/mobile
Chinese manuscript