Source: Qinhuangdao Daily
Reporter Chu Xuemin
Under the background of fully promoting the construction of international tourist city, in order to effectively improve the popularity and influence of the city, and stimulate people’s desire for inquiry, Qinhuangdao City creatively proposes to create “Qu Qinhuangdao” as a symbol of city culture, to create “an interesting city”, to enhance the soft power of the city, and to help the construction of the international tourist city.
What is “Qu”?
The initials of “Qu” and “Qin” in “Qu Qinhuangdao” are both Q. The homonym of “Qu” is “go”, meaning go to Qinhuangdao. The original meaning of “Qu” is interesting, indicating that there are many interesting culture and products in Qinhuangdao. The “in” of “Qin” means interesting in English, and interesting holidays for foreign friends. In addition, “Q” is the initials of quality in English, meaning quality first.
It is reported that the city cultural symbol of “Qinhuangdao” and its transformation, derivative brand image, will be widely used in sports, tourism, culture, commodities, Internet new media, self-media communication and other activities through video, animation, pictures, VR and other comprehensive means, interpreting and exploring interesting things and activities on the theme of “Qu”, so as to satisfy and enhance the needs of tourists in terms of wearing, catering, accommodation, traffic, and entertainment. Through image publicity on various activities and products, “Qu Qinhuangdao” has become a well-known cultural carrier and urban IP with high brand trust. Through materialized output, it will empower the city and enhance its soft power.
At present, there are 2 sets of “Qu Qinhuangdao” logos. In order to adapt to the wide range of application needs of different scenarios, a series of graphic designs will be launched one after another.
On August 22, the leaders of Qinhuangdao Tourism Holding Group introduced to the journalist at the Shanhai Tourism Railway Cultural Square Station when they participated in the activity themed with “Interesting Shanhai train, learning the Great Wall Culture”: “This year, Qinhuangdao Tourism Holding Group will cooperate with all sides in accordance with the unified deployment of the city, to continuously work hard, taking the city cultural symbol of “Qu Qinhuangdao” as the core, and striving to provide new power for the creation of interesting Qinhuangdao and quality Qinhuangdao through the series of activities and scene application.
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