Source: Qinhuangdao Daily
The fruits are fragrant in the golden autumn of October, and the colorful Manchu towns are picturesque.
From October 18 to 19, the 2nd Conference on Tourism Culture Industry Development of Qinhuangdao City themed with “Developing all-for-one tourism, supporting rural revitalization” was held in Qinglong Manchu Autonomous County. More than 400 guests from all walks of life attended the event to discuss the development of tourism culture industry. Meng Xiangwei, secretary of the Municipal Party Committee, Zhang Ruishu, deputy secretary of the Municipal Party Committee and mayor, Liu Chenyan, director of the Standing Committee of the Municipal People's Congress, and Hao Zhanmin, chairman of the CPPCC, observed the key projects on the spot and participated in relevant activities.
With the slogan of “Health care resort, fulfilling Qinglong”, the conference has planned 29 key construction projects such as boutique resorts, characteristic towns, leisure agriculture, tourism transportation, etc. with a total investment of 1.92 billion yuan. Among them, Lengkou · Tangyin Hot Spring, Dasendian Ecological Health Care Town, Abuka Town · Coloful Qinglong, Tongsheng Traditional Chinese Medicine Industrial Park, and Qinglong Chestnut Development Center were the highlights of the conference.
Meng Xiangwei, secretary of the municipal party committee, observed the key projects on the spot. Photo by Liu Xiao, Cheng Xueshui
On the morning of October 19, Meng Xiangwei, Zhang Ruishu, Liu Chenyan, and Hao Zhanmin observed some key projects with the guests.
The Lengkou Hot Spring Town is like a paradise hidden among the mountains and waters with exquisite and unique design concept, tourists can enjoy the scenery of the mountains and the Great Wall, and experience the charm of history and nature, while bathing in the warm spring water.
Wuzhishan Chestnut Development Center integrates chestnut fresh-keeping, grading screening and deep processing. It produces and processes 10,000 tons of chestnut annually. The freshly baked sugar-fried chestnuts are sweet, soft, and delicious.
In the Tongsheng Traditional Chinese Medicine Industrial Park, the Xihonghua(Stigma Croci) is about to bloom, and the park is full of the aroma of various Chinese medical herbs. The implementation of the industrial poverty alleviation mode of “Company + Base + Cooperative + Farmers” has helped 23,247 people of 7,749 poverty-stricken households with an increase of 3246 yuan per capita;
Abuka Town, the agricultural tourism complex, is crowded with tourists. You can see the stars through the roof of the transparent glass house in the “Xingsu” resort area. The theme exhibition hall and the gourmet street are fascinating. The scenic spot has received 100,000 tourists since October 1.
Excellent product exhibition of “Women’s Innovation and Entrepreneurship”, women’s handcraft competition of “Qinhuangdao Qiao Niang(skillful women)” , and “Huaxin Wanfang”-- Qinhuangdao Photo Exhibition of Women’s Career Development was held simultaneously during the conference, fully demonstrating the tremendous achievements in the development of women’s career and women’s participation in the construction of all walks of life, which impressed all the visitors.
The 1st Conference on Chestnut Industry Development was simultaneously held with the Conference on Tourism Culture Industry Development in Qinglong. At the Wuzhishan Chestnut Display Center, Meng Xiangwei learned the development history, cultural background, cultivation techniques and market expansion of the Qinglong chestnut industry in detail. Qinglong has a history of chestnut planting for more than 2,000 years. The chestnut of Qinglong is hailed as the “The King of Chestnut in Jingdong ” with bright color and fine flavor, and its nutrients are on the top of the chestnuts across the country due to its geographical location in the golden belt of chestnut industry. It plays an important role in the domestic market, and is popular among consumers in Japan, South Korea and Southeast Asia. Among them, Lin Wanchang Tang, a century-old sugar-fried chestnut shop in Japan has been selling Qinglong chestnut for more than 140 years.
For the next step in the development of the chestnut industry, Meng Xiangwei said that Qinglong chestnut should “go out.” No firewood can’t be split when the axe is sharp enough. From the point of view of macro economy, consumption has been the most powerful carriage for stimulating China’s economic growth for many years. Under the background of economy depression, party committees and governments at all levels should fully understand the role of consumption in driving economic growth, emancipate the mind, rack their brains, and think more ways, taking pragmatic management as a benchmark, and striving to achieve a thrilling leap from agricultural products to commodities. Lin Wanchang Tang in Japan has become a century-old shop by relying on sugar-fried Qinglong chestnut. With such a good chestnut resource and the golden signboard of “The King of Chestnut in Jingdong ”, we have to “go out” and start our own brand. Based on this, we shall promote more high-quality agricultural products of Qinglong and even Qinhuangdao to “go out”. Chestnut-related enterprises and farmers in the city or counties should unite and jointly study the standardization process. At least 10 Qinglong sugar-fried chestnut shops should be opened across the country each year. In this way, with our continuous efforts for ten years or more, Qinglong sugar-fried chestnuts will surely be as popular as Shaxian snacks and Lanzhou beef noodles.
From October 18 to 19, the 2nd Conference on Tourism Culture Industry Development was held in Qinglong Manchu Autonomous County. Photo by Liu Xiao, Cheng Xueshui
On the afternoon of October 19, as an important part of the conference, the promotion meeting on the construction of national demonstration zone for all-for-one tourism and world-class tourism city was held in Abuka Town.
At the promotion meeting, Meng Xiangwei fully affirmed the 2nd Conference on Tourism Culture Industry Development. He said that the success of the conference marked another major breakthrough in the Qinhuangdao tourism from the mountains to the sea, and from the city to the villages since the first conference, marking an important step of Qinhuangdao towards the national demonstration base for all-for-one tourism, and of Qinglong towards ecological county, transformation and upgrading, and realizing the transformation from poverty alleviation to strong industrial county. In such a short period of time, the municipal and county governments adhere to the two-wheel drive mode of “market + government”, scientific and precise selection, and high standards and high quality construction, to successfully implement the key projects, and improve the service awareness and service quality. All of this fully proves that the thinking on the development of all-for-one tourism of municipal party committee and the municipal government is correct, and it must be implemented more resolutely;
It fully proves that the officials and the public, especially the majority of market subjects, are full of enthusiasm for the development of Qinhuangdao tourism. This is the premise and basis for our work;
It is fully proved that the development of Qinhuangdao tourism industry has not only rich natural resources, but also rich intellectual resources and human resources. We have reason to believe that in the near future, as long as the whole city works together and continues to struggle, the quality and efficiency of Qinhuangdao’s tourism economy will be greatly improved, the development of the city’s tourism industry will surely take a new step, and the urban construction of the world’s first-class tourism will also be greatly accelerated.
On how to promote the high-quality development of the city’s tourism industry, Meng Xiangwei proposed to implement the new development concept, and strive to achieve three “transformations.”
1. The concept must be truly transformed. Qinhuangdao has unique advantages to develop tourism industry. As early as 2015, the municipal party committee has proposed that the city should regard the tourism industry as the basic industry and the first industry of Qinhuangdao. All departments of the city should truly implement this requirement in specific work, seize the golden period of the current tourism industry development, lay solid ecological foundation, develop the all-for-one, all-season, full-scale development of tourism, integrate tourism throughout the industry, and vigorously promote the modern service industry led by tourism, so as to make tourism the pillar industry and the largest industry in Qinhuangdao, and better meet the high quality needs of tourists.
2.The industry must be truly transformed. At present, the contribution rate of the service industry to economic growth has exceeded 50%, and tourism is a highly motivated industry in the service industry. The importance of tourism is obvious to the prosperity of the city. All counties and districts should further highlight the basic position of tourism in the entire industrial system, and take the tourism industry as the leading industry in the county. Any industry that hinders the tourism industry should withdraw gradually and resolutely. Especially those that destroy the environment must draw a timetable and road map. It is necessary to attach great importance to the economic and social benefits of tourism, comprehensive use of policies, taxation and other means to support more tourism companies to upgrade.
3.The service must be truly transformed. It is necessary to firmly adhere to the people-centered thinking, focus on the talents-- the core elements of the development of tourism industry, to learn the advanced experience from other cities, continuously improve the service ability and quality of developing tourism, promote the tourism service industry from horizontal to vertical extension, from “big and complete” to “small but fine”, and improve the city’s tourism industry to a higher level, more efficiency and better quality.
Zhang Ruishu deployed the work of accelerating the establishment of the national demonstration zone for the all-for-one tourism, and the construction of the world-class tourism city. He pointed out that the development of all-for-one tourism and the construction of world-class tourism city are concrete actions to implement the central and provincial deployment requirements, and also an important starting point for accelerating the construction of strong coastal city, beautiful port city and international city. The whole city should thoroughly study and implement the important statements of General Secretary Xi Jinping on tourism work, accurately seize the rare opportunities faced by tourism work in the new era, clearly understand the shortcomings of our city, accelerate the transformation of the city's tourism resources advantages into development advantages, strategies opportunity into development bonus, and competitive pressure into driving force for development, and promote Qinhuangdao tourism to a new level and achieve a new leap.
Zhang Ruishu emphasized that it is necessary to clarify ideas, highlight key points, and achieve a leap-forward improvement in the development of all-for-one tourism in the new era with precise and effective measures.
We must focus on the institutional mechanisms which is the key, promote the transformation of tourism space from the scenic spot to the tourist destination, the industrial structure from single to composite, and the management system from the departments to the tourism sectors, so as to promote the organic integration of the city’s resources, industrial integration and development, and social sharing and co-construction.
We must do a good job in planning which is the premise. We should promptly prepare relevant special plans, and clarify specific construction paths, tasks and measures.
We must do a good job in product supply which is the basis, explore the brand resources of the mountains, sea, the Great Wall, and health care, vigorously promote tourism industrialization, industrial tourism, product internationalization, and create a world-class tourism product system.
We must do a good job in the public service which is the foundation, accelerate a new round of “toilet revolution”, carry out public service improvement activities, build a three-dimensional tourism transportation network, accelerate the construction of smart tourism, make up shortcomings of infrastructure and public service facilities as soon as possible, and gradually establish a long-term mechanism of harmonious and stable tourism service.
We must do a good job in upgrading the elements which is the mean, adhere to the purpose of satisfying tourists, and comprehensively promote the unique charm of food, accommodation, shopping, and entertainment.
We must do a good job in industrial integration which is the engine, vigorously develop rural tourism, actively develop industrial tourism, innovate and develop sports tourism, promote the deep integration of tourism and related industries with greater intensity and wider vision, and promote comprehensive integration, mutual promotion and common development of tourism and agriculture, industry and sports.
We must do a good job in the guarantee of the market environment, seriously check the “4th batch of national tourism standardization pilot units”, play a leading role in standardization pilot demonstration, deepen the comprehensive law enforcement reform of the cultural tourism market, strengthen the construction of law enforcement teams, comprehensively optimize the tourism market environment, strictly implement the responsibility system for the security, organize activity of safe scenic spot in the city, comprehensively strengthen the supervision of tourism safety, and strive to guarantee the order, stability, quality, and efficiency.
We must do a good job in publicity and marketing which is the main measure, highlight the image publicity, implement the overall marketing and brand marketing based on the tourism brand of “Mountains and sea in Qinhuangdao · Health care resort”, focus on the off-season marketing, develop more off-season tourism products and festivals for accurate promotion, highlight international marketing, consolidate and expand the source market of Russian, actively expand the source markets of Japan, South Korea, Mongolia, Hong Kong, Macao, Taiwan and Southeast Asia, and broaden the international channels, and enhance Qinhuangdao’s global popularity and influence.
At last, Zhang Rushu emphasized that all levels and departments should further enhance international tourism thinking, establish a all-for-one tourism concept, and effectively take the all-for-one tourism development and world-class tourism city construction as an important task for now and in the future, strengthen organizational leadership, coordinate all of the powers, integrate all resources to form a strong synergy, promote the high-quality and rapid development of tourism in the city, and make new and greater contributions to the construction of strong coastal city, beautiful port city and international city.
At the promotion meeting, on behalf of the municipal government, Zhang Ruishu signed the Responsibility for Building a World-class Tourism City and Creating a National Tourism Demonstration Zone with the county and district governments. Chen Yuguo, member of the Standing Committee of the Municipal Party Committee and minister of Publicity Department, awarded the flag to the Shanhaiguan District, the organizer of the 3rd Conference on Tourism Culture Industry Development of Qinhuangdao City.
Before the opening of the conference, Zhang Ruishu also met with Bao Dong, vice chairman of the Chinese Federation of Returned Overseas Chinese, secretary and chairman of the Provincial Federation of Overseas Chinese Federation, Wang Rongli, deputy director of the Hebei Provincial Department of Culture and Tourism, Yin Weilun, academician of the Chinese Academy of Engineering, and professor of Beijing Forestry University, Shan Yuming, chairman of Tianjin Guanfang Group, Wu Yongfeng, chairman of Qinhuangdao Allen Tourism Development Co., Ltd., and Liu Yang, chairman of the Board of Directors of Hebei Yinghuang Group and Qinhuangdao Yangyang Group.
Liu Zhixin, Feng Zhiyong, Zheng Quan, and other city leaders participated in relevant activities.
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